Gaggle Strollers

I was asked to take an institutional line of children's multi-seat strollers to the consumer space. The campaign started with a new website design, brochures, trade show support materials, direct mail and a style guide. I designed all the layouts and wrote the headlines for the campaign. Set up the photo shoot for all the lifestyle shots, and art directed it. Created an in-house photo studio and shot all the seamless, and did all the compositing and retouching.