Senior Designer/Art Director for MRM McCann Worldwide. Creative concepts and design on projects for General Motors brands GMC, Buick, and Cadillac; Coca-Cola and Verizon. Projects include production of promotional videos, digital advertising, direct mail and internal strategic communications. Have worked on creative for new business pitches which were successful in winning new accounts.
An app for users of GM's Maven service, a pilot program that could compete with Uber and Lyft featuring GM brand cars.
Member of digital creative team for MRM website redesign. One of my tasks was to design the icons used on the site to express the corporate philosophy of the agency. The icons are also used across other corporate media to communicate the culture of the agency in a consistent manner. The icons are displayed above, and a sample web page is below.
To help promote the new MRM website and reinforce the agency philosophy internally, we are producing tee shirts featuring the icons for employees.
Direct mail piece to promote the GM BuyPower Program.
Illustration and infographics for a GM Journey Map. Taking complex processes and making them easy to understand via engaging graphics.
A poster to communicate in a visual way the principles of selling cars to keep employees inspired and engaged.
